Weaving marketing into the fabric of a firm
Weaving marketing into the fabric of a firm
Totok Sugiharto | Wed, 04/15/2009 1:27 PM | Supplement
http://www.thejakartapost.com/news/2009/04/15/weaving-marketing-fabric-a-firm.html
One of the management challenges in business competition today is to focus on the achievement of operational excellence. Operational excellence is achieved when, compared with competitors, a company generates more revenue and enjoys a higher market share growth with the right amount of stocks at the right place and at the right time with moderate working capital. The focus of operational excellence is not only to achieve sales growth but also the bottom line of economic profit.
Sales and Operating Planning (S&OP) is one of the strategic processes in creating a realistic demand plan, which is achievable by supply that is used by all business functions. The plan starts from listening to the voice of the customer throughout the entire delivery process of product and service by the company. The plan meets general business objectives of the profitability, productivity, inventory or working capital used, competitive customer lead times, assets utilization, etc., as is expressed in the overall business plan.