Creating Value for Customer through R.O.I
August 4th, 2009
http://www.thejakartapost.com/news/2009/07/29/creating-value-customers-through-roi.html
Totok Sugiharto , Contributor , Jakarta | Wed, 07/29/2009 1:07 PM | Management
Achieving economics of scale is necessary to capture the lion’s share of the market. Usually it is expected by focusing on product and promotion.
To gain a stronghold in the market, cost effectiveness rather than uncontrolled spending is crucial at every stage of the value chain process. This can be done by integration, not by separate business functions.
Today, one of the key factors in initiating integration is the demand for value-based approaches. Practitioners in this area seek an approach that is essential to generating greater cash flow and creating value for the firm.