Totok Sugiharto

Presented to the Doctoral Students Institute Pertanian Bogor, on June 23, 2007

Topic: Integrated Marketing Communications Concept in Market Driven Organization

Contents:

1. From communication tactic to profit-building strategy
2. What we know about IMC
3. Guiding Principles of Value-based IMC
4. How to define customers and prospects according to behavior
5. How to determine financial values of customers and customer groups
6. The partnership of integration and reciprocity
7. Planning Marcom Delivery
8. Basic of IMC Measurement
9. Estimating Short-Term and Long-Term ROCI

Topic: Holistic Review in Supply Chain: Concept, Strategy & Implementation (Case: FMCG), Presented on June 30, 2007

Case Sharing, dissertation seminar: Equity Shares Valuation in the Indonesian Emerging Market, Presented on March 28, 2009

Guest Lecturer International Business