ABSTRAK
Perubahan lingkungan eksternal dan persaingan bisnis yang semakin ketat antar pemain dalam industri Fast Moving Consumer Goods (FMCG) di Indonesia mengakibatkan berubahnya “rules of game” di industri ini, dan semakin menuntut para pemain yang berbisnis di sektor ini untuk melakukan inovasi bisnisnya kedepan. Tulisan ini dibuat sebagai bahan diskusi dan change of knowledge yang mengupas beberapa aspek, baik perubahan lingkungan eksternal dari yang sebelumnya berfokus kepada produk (4P) menjadi fokus kepada pelanggan (4C), maupun perubahan sistem distribusi yang kemudian berfokus kepada demand driven distribution system. Konsekuensi dari berubahnya lingkungan eksternal ini membawa perubahan kepada konsep manajemen perusahaan dari sebelumnya menggunakan product driven concept menjadi market driven organization; berubahnya pola hubungan bisnis antar pemain dalam satu mata rantai distribusi, dan berubahnya strategi bisnis sehingga hanya pemain yang mampu mengaplikasikan manajemen berbasis nilai yang mampu bertahan di bisnis ini.
Read more…
Public Speaker
Change Management, FMCG, Lean Distribution
This article is made in fulfilling the assignment of DBA program in MSM, Netherlands under the lecture of Behavioral Science of Prof McDonough III and Prof Steve Foster on October 9′ 2003
Title: Catering Technology and Innovation to More Hedonistic Customers in Indonesia: A Perspective on New Product Development and Innovation in Automotive Sector
ABSTRACT: The issue that need to elaborate in this article is that changing in the development of technology and innovation driven by factors such as strategies and competence based on their characteristic, integrated process in manufacturing, perspective to catch customer needs, speed of each manufacturers to deliver the products to market, design of product and quality, cost of productivity and competitive of selling price are becoming key variables affecting the Indonesian hedonistic customers to choose these products.
Read more…
Publication
innovation, technology
Sharing of Research Proposal:
Extrinsic Value of Share: The Correlation with MVIC and EBITDA (Case of LQ45 quoted at JSX)
Presented on November 6, 2004
Guest Lecturer
God is op elk moment goed, Hij geeft een lied in mijn hart
God is op elk moment goed, in het duister verschijnt Zijn licht
God is goed, God is goed, op elk moment
wanneer u loopt, in de schaduw van de dood
wees dan niet bang, Hij zal u leiden
in zijn handen bent u veilig, Hij zal u niet verlaten
hoewel ik loop, in het dal van de duisternis
vrees ik geen gevaar, want de Here is altijd met mij
Uncategorized
Presented to the Doctoral Students Institute Pertanian Bogor, on June 23, 2007
Topic: Integrated Marketing Communications Concept in Market Driven Organization
Read more…
Guest Lecturer
International Business
Congratulation to eleven graduate students of MSM-TIBS, who successfully defended and obtained the Master of Business Administration degree from Maastricht School of Management this December 2008.
The experiences that you have gained during your study here have equipped all of you to face bigger challenges in the process of entering the “University of Life”.
The defense committee existed of Prof. Dr. Yuswar Basri, Ak (Vice Rector 1, USAKTI); Prof. Dr. Dadan Umar Daihani, DEA (Chairman) and Dr. Totok Sugiharto.
News
merry-christmas-jazzy
The past gave us experience and memories, the present give us challenge and opportunities, the future will give us vision and hope.
I wish you all: Merry Christmas & Happy New Year 2009
May the following year bring us Good Health, More Happiness and Great Success!!
News
Title: The Use of Value Based Management to Achieve Maximum Corporate Performance (Case: ELNUSA)
ABSTRACT
Repositioning business is very important to some parts of companies in turbulence situation influenced by external factors and especially internal problems, because it contributes the biggest performance to the companies. Read more…
Publication
Value Based Management
The Association of MBAs is pleased to announce its fourth DBA (Doctor of Business Administration) accreditation. The accreditation of the DBA provision offered by the Maastricht School of Management (MSM) was endorsed by the Association’s International Accreditation Advisory Board.
Read more…
News
