Syllabus & Course Outline: Managerial Economics (RM - 002)
Term 1/2008 August 2008 - December 2008
Course Objectives:
This Course consists of two important element, Macroeconomics & Microeconomics. Microeconomics focuses on the behavior of individual consumers and firms, and markets, while macroeconomics concerns about the workings of the entire economy or of large sections of it This course will develop an understanding about economic information in decision making about complex business and management issues and to develop capability in using that information in business problems and decisions.
Textbook : Irvin B. Tucker ( 2008 ) Economics for Today’s World. International Sudent Edition, Thomson South-Western. (IT)
Guest Lecturer Managerial Economic
Topic:
Lean Distribution: Concept, Strategy & Implementation (case: fast moving consumer products industry)
Presented on July 26, 2006 for Public Seminar and September 9, 2006 for MM Executive class
Guest Lecturer, Public Speaker Lean Distribution
Material Presentation:
Measuring Company Exposure to Country Risk: Theory and Practice
Presented on February 9, 2008
Sharing experience of research:
Equity Share Valuation in the Indonesian Emerging Capital Market: The Case of LQ45 Companies Quoted at the JSX
detail presentation please contact sugiharto@msm.nl
Guest Lecturer Valuation
call-for-papers
Extrinsic Value of Equity Shares: The Case of LQ45 Companies quoted on the Jakarta Stock Exchange
detail article: http://web2.msm.nl/news/articles/050707papers/0218_Totok.PDF
Publication Equity Share Valuation
Combining the Best - Lean Six Sigma, Malcolm Baldrige, and The Balanced Scorecard
Case sharing: Driving EVA BSC System with Six Sigma & ABC
Presented on June 10, 2008
detail information: www.gmlperformance.com/gml1/pdf/CSEP.pdf
Public Speaker ABC/M, Balanced Scorecard, Six Sigma
CERTIFIED STRATEGY EXECUTION PROFESSIONAL (CSEP 2)
The Most Comprehensive Certification in the New Science of Strategy Execution and Balanced Scorecard
Topic: Enhancing Financial Reporting Capability Through “Activity Based Cost Management”
Presented on December 5, 2008

Public Speaker ABC/M, Strategic Management
CERTIFIED STRATEGY EXECUTION PROFESSIONAL(CSEP BATCH 1)
The Most Comprehensive Certification in the New Science of Strategy Execution and Balanced Scorecard
Material Presentation:
From Seller to Buyer Market and the Implication to Change Management (A Perspective from FMCG Industry in Indonesia). Presented on June 13, 2008
detail information: www.gmlperformance.com/gml1/agenda.htm
Public Speaker Change Management, Strategic Management
Guest lecturer of strategic management:
1. From Seller to Buyer Market and the Implication to Change Management (A Case of Concept, Formulation & Implementation of Lean Distribution Strategy). Presented on May 3, 2008

2. Driving EVA BSC System with ABC/M (A Case of Concept & Implementation of “Activity Based Cost Management” to Enhance Financial Reporting Capability). Presented on November 15, 2008
detail information: home.unpar.ac.id/~pasca/linked/mm.pdf
http://www.mmunpar.ac.id/?q=faculty
home.unpar.ac.id/~pasca/linked/panduan.pdf
Guest Lecturer ABC/M, Balanced Scorecard, Change Management, EVA, Lean Distribution, Strategic Management
Securing the downstream petroleum industry
The Jakarta Post , Jakarta | Sat, 09/21/2002 7:30 AM | Opinion
Totok Sugiharto, Strategic Planning, PT Elnusa, Jakarta
With growing competition and deregulation, the rules of the game in the downstream petroleum industry in Indonesia will undergo some major changes in the next few years. The revolution in the downstream petroleum sector (crude oil and petrochemical refineries, transportation, storage and bunkering, trading and distribution) has brought free-market dynamics to the structure of the industry and the strategies of various players.
Deregulation of the downstream petroleum industry will undoubtedly lead to battles for market share, with new players attempting to gain shares from current incumbents. To succeed in this battle, what will be the most effective strategies for Pertamina in the few next years?
Following the new oil and gas law (No. 22/2001) there is the potential for new players as well as for Pertamina to build a strong downstream petroleum business.
To develop a strong position in the Indonesian futures markets, a key imperative is to understand market psyche, behavior and need. Segmentation of demand is a powerful tool to help identify the most profitable areas, and to develop a supply line that meets consumer needs more efficiently and effectively than the existing competition.
Read more…
Article - Newspaper Oil and Gas
Integration toward lean distribution in archipelago
Totok Sugiharto , Contributor, Jakarta | Wed, 07/23/2008 10:53 AM | Management
The rule of competition in the fast-moving consumer goods industry will experience major changes. Innovations in the industry have brought some changes to the structure of the industry and the strategies adopted by players. One of them is the integration strategy that is aimed at anticipating external changes.
To become a successful player in this environment, a company should be able to answer (1) what preparations to make to anticipate external changes (2) what is the most effective strategy and how to effectively communicate and deploy it, and (3) what is the best way to align the business processes and create value for it.
To develop a strong position in the market, the most important things to understand are the needs and behavior of customers. Channel management is one of the powerful tools to identify the most profitable segment and to develop an efficient supply line to satisfy consumers’ needs. Market analysis and overview; geography, demography and channel are factors that affect the behavior of customers. Today, these factors are often used to classify potential customers. The modern channel has become more demanding, particularly in terms of business and impact on manufacturers’ and distributors’ profitability.
Read more…
Article - Newspaper FMCG, Management